Momoko Ueda Named Second Winner of “LPGA SHISEIDO Beauty of the Year”

January 11th, 2018

Shiseido Company, Limited (“Shiseido”) and the Ladies Professional Golfers’ Association of Japan (“LPGA”) have announced the second winner of “LPGA SHISEIDO Beauty of the Year,” an award to distinguish athletes who excel both in their play and their inward and outward beauty. This year, the award went to a Japanese golfer, Momoko Ueda.
At the LPGA Award Ceremony held on Monday, December 18, 2017, the winner was awarded a prize of three million Japanese yen, an additional prize of Shiseido cosmetic products and a Shiseido Parlour meal ticket, equivalent to one million Japanese yen in total value, and a trophy.

About LPGA SHISEIDO Beauty of the Year

Shiseido and LPGA signed an official partnership agreement in August 2015, and since then Shiseido has been providing sunscreen products and holding beauty seminars for LPGA members.
Golf is a widely-practiced sport with many makeup opportunities. “LPGA SHISEIDO Beauty of the Year,” an award established last year to distinguish the essential beauty of female pro golfers, aims to support active and beautiful lives of women. Based on the concept of “Strong and Beautiful,” it is awarded to athletes who are beautiful and appealing as they demonstrate strength in competition, dignity in any circumstances, and a positive influence on society.
The winner, the most outstanding female professional golfer, is selected upon end of each season among athletes who played on the LPGA of Japan Tour and completed the prescribed total number of events. The selection is based on the following criteria: success in competition, contribution to society, and inward and outward beauty.

Prize / Additional Prize (as of 2017)

Prize: 3 million Japanese yen
Additional Prize:
・Shiseido cosmetic products and Shiseido Parlour meal ticket (equivalent to 1 million Japanese yen in total value)
・Original trophy (designed by member of Shiseido Advertising and Design Department, *1)

*1 About the trophy
Concept: She is a pro who plays golf dashingly, with her swing well-honed by daily tempering and her strong spirit as her weapons. It shapes the beautiful twist of her body reminiscent of “wind”, which we took as a motif to embody her beauty and strength in a crystal.
Creative Director: Taisuke Kikuchi, Advertising and Design Department, Shiseido

Selection Process / Comment on Winner

■ Selection Process
The winner of the “LPGA SHISEIDO Beauty of the Year” award was selected through a strict screening process by the Internal Evaluation Committee set up by Shiseido which included Shiseido’s representatives, specialists in the fields of beauty and fashion, as well as an independent member to enhance objectivity and evaluate nominees from an athlete’s point of view – Ms. Rie Tanaka, former artistic gymnast, currently an executive board member of The Tokyo Organising Committee of the Olympic and Paralympic Games.

■ Comment on Winner
Momoko Ueda was highly acclaimed for her achievements as a seasoned golfer, winning two tour titles including a win for the first time in three seasons, and for her strong aesthetic sense. Despite the harsh weather conditions she is exposed to, such as UV radiation and both heat and cold, her smooth skin as well as her taste in total outfit coordination, from clothes to accessories, are truly impressive.
Moreover, Ms. Ueda was highly recognized for her inner beauty as she actively contributes to society, particularly supporting the post-quake reconstruction of her birthplace, Kumamoto prefecture, and establishing bonds with the local communities.

[Evaluation Committee Members]
Chairperson of General Committee:
Shigekazu Sugiyama – Representative Director, President, Shiseido Japan Co., Ltd.
External member of General Committee:
Rie Tanaka*2 – Executive Board Member of The Tokyo Organising Committee of the Olympic and Paralympic Games
Mikiko Soejima – Corporate Officer, Shiseido Co., Ltd.
Shigekazu Takatsu – Corporate Officer, Shiseido Japan Co., Ltd.
Miyako Okamoto – Top Hair & Makeup Artist, Beauty Creation Department, Shiseido Co., Ltd.
Miki Ishida – Hair & Makeup Artist, Beauty Creation Department, Shiseido Co., Ltd.
Yoshiko Go – Fashion Director, Beauty Creation Department, Shiseido Co., Ltd.

*2 Rie Tanaka:
Former artistic gymnast.
The first Japanese female athlete to receive the Longines Prize for Elegance at the 2010 World Artistic Gymnastics Championships for her highly aesthetic and mesmerizing performance. Winner of the individual all-around in 2012 Artistic Gymnastics NHK Trophy and All-Japan Artistic Gymnastics Championships the same year.