Sunscreen brand ANESSA, which has secured the top sales share for the 15th consecutive year(*1), agreed a sponsorship deal with the female ski jumper, Ms. Sara Takanashi in August, 2016.
Ms. Takanashi has been active around the world as a successful ski jumper since her mid-teens, and is highly expected to deliver further results. This deal was agreed as the brand values her sincere attitude toward achieving goals and as she herself enjoys sun care as a part of her daily beauty regimen. From now on, Ms. Takanashi will be wearing the helmet featuring ANESSA logo for the championships to be held in Japan.
With ANESSA, Shiseido encourages people around the globe in living active and beautiful lives and supports sports activities that are the common language of the world, exciting and inspiring.
*1 INTAGE survey on SRI sunscreen market (Japan). Data period: Nov. 2000 - Oct. 2015, ANESSA brand (revenue market share)
Comment by Ms. Sara Takanashi:
“It is a great honor for me as a ski jumper as well as a woman to be supported by Shiseido. The sun is harsh on the ski slopes, with strong ultraviolet rays even in the winter, so the supporting brand, ANESSA, will be a very welcome partner. From now on, I will attend the championships wearing the ANESSA logo on my helmet. I hope your keep supporting me in the future!”
Profile of Ms. Sara Takanashi
【Date of Birth】 Oct. 8, 1996 (Age: 19)
【Blood Type】 A
【Birth Place】 Kamikawa-cho, Kamikawa-gun, Hokkaido
【Alma Mater】 Nippon Sport Science University (Currently enrolled)
【Professional Wins】 Won 44 World Cup titles and three individual overall World Cup titles
【Ski Club】 Kuraray
2004 Started ski jumping at the second grade of elementary school.
2011 Spotlighted when setting a new women's record of 141m for the Okurayama Ski Jump at the HBC Cup. Won the title as the youngest winner ever in women ski jumping competition officially recognized by FIS, the International Ski Federation (Continental Cup).
2012 Won the gold medals in Innsbruck Winter Youth Olympic Games and Nordic Junior World Ski Championship. Won the first World Cup competition in Zao, Japan.
2013 Won two consecutive Junior Championships. Became the youngest individual to win the World Cup in the women’s overall category.
2014 Placed fourth at Sochi Winter Olympics, the first Olympic Games to include women’s ski jumping. Won three consecutive titles in Junior Championships and two consecutive World Cup titles in the individual overall category.
2015 Placed second at the women’s overall World Cup, and third at the mixed team in the FIS Nordic World Ski Championships.
2016 Recorded the 44th victory in the women’s ski jumping World Cup and the third overall World Cup title.
*The content of this release is correct as of the time of release, but please note that it may in some cases differ from the latest information.